Augmented Reality and Advertising: High growth strategy in Brazil

It is common to see advertising campaigns using augmented reality in Europe, US and Asia. But what about Brazil, the country is growing at high rates and don't want to stay behind this trend.

In a interview, Leonardo Gmeiner, CEO of Intuitive Appz said: "the use of augmented reality has a lot of advantages, as we can see below:

• Improve the relation with the customers and the loyalty with the brand
• Acquire new tech savvy customers
• Create a perception that the company is innovative

(Extracted from HSM, january/2012)
 
Campaigns in Brazil

A few advertising campaigns were successful in the country and proved that this combination between theses areas can improve the relationship with the customers.

One of this campaigns was solicited by Foroni, a notebook manufacturer, to Intuitive Appz and included the challenge of creating a innovative strategy to acquire young clients. The augmented reality was used to launch two new lines of products: Cars 2 and Barbie. The campaign used the notebook covers to direct kids to play online games.

In other industry, the real estate developer Rossi took its customers to a helicopter flight and, through a laptop, the customers could see a new Rossi development in 3D over the empty terrain.

Magnifier

"By showing the development virtually even before the construction has started, increased the perception of the customer about the dimensions, showed them how it would look like and helped them to make a faster decision." said Vivian Cukier, marketing manager of Rossi. (Extracted from HSM, january/2012)

According to her, beyond the increase in sales, this combination (adverstising and AR) helped the company to have higher penetration in social networks and to associate its brand with innovation.

As we can see, the usage of AR in different industry and purposes are increasing fast, even in countries outside the Europe and US. The adversting forecast using AR is estimated to reach $ 350 M in 2014 only in Brazil.