Hello again world!!

In today´s post we are going to write about one of the most spread business applications of AR, which is advertising though it. 

The buzz around AR advertisements started around 2008, but it has only been recently when some major brands have started to use this media in order to achieve higher consumers’ engagement and experience. AR technology enables customers to use their smartphone’s camera to point on an advertisement or any other object and activate a 3D video correspondence. Since smartphones’ market share in the cellular arena has increased dramatically in the last couple of years, AR has a tremendous business potential as an advertising tool. AR ads gives companies the ability to integrate the real world with the digital world, which may appeal to the younger more sophisticated generations, who look for a new standard of advertising.

Some examples of corporate powerhouses that have started to use AR technology to promote their products are:


Disney

Nike

Starbucks

Absolut Vodka

Nivea

 St. Pete's & Clearwater Show

Lynx

Have a nice day!! :)

Welcome & Introduction to Augmented Reality technology

Hello world!

We are a group of International MBA students at IE business School located in Madrid Spain.

We decided to explore the amazing world of Augmented Reality (AR) and share our thoughts and insights with you. The blog will introduce you to AR technology and mainly will focus on AR’s business aspects & opportunities.

So, what is Augmented Reality?

The term AR was first introduced by Boeing in the early 90s to describe a blended display of virtual graphics on real physical inputs. The more detailed definition of AR is the interaction of superimposed graphics, audio and other sense enhancements over a real-world environment that’s displayed in real time.

AR is not new, so what is the reason for the recent buzz around it?

The recent high public interest in AR is due to the huge progress in the mobile industry. Higher processing abilities alongside with high quality integrated cameras have brought AR to the knowledge of the general public through increasing number of AR’s smartphone applications.

Please follow us in the beautiful journey of discovering the amazing possibilities that AR technology brings to the business world.

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Yakir.G