Hello again world!!
In today´s post we are going to write about one of the most spread
business applications of AR, which is advertising though it.
The buzz around AR advertisements started around 2008, but it has
only been recently when some major brands have started to use this media in
order to achieve higher consumers’ engagement and experience. AR technology
enables customers to use their smartphone’s camera to point on an advertisement
or any other object and activate a 3D video correspondence. Since smartphones’
market share in the cellular arena has increased dramatically in the last
couple of years, AR has a tremendous business potential as an advertising tool.
AR ads gives companies the ability to integrate the real world with the digital
world, which may appeal to the younger more sophisticated generations, who look
for a new standard of advertising.
Some examples of corporate powerhouses that
have started to use AR technology to promote their products are:
Disney
Disney
Starbucks
Absolut Vodka
Nivea
Lynx
Have a nice day!! :)
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